YouTube is home to one of the largest and most sophisticated industrial recommendation systems in existence. Whether we like it or not, most of our experience on the web is shaped by these powerful recommendation systems, providing us with content that we are predicted to engage with and consume. But exactly how different is each users’ interactions and view of the internet due to these personalized algorithms. The main features of YouTube’s recommendation system is that content is algorithmically generated for the purpose of users and is constantly learning. Both of these features can lead to confirmation bias in users…

Andrew Gough

Eclectic Software Engineer

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store